"We instantly fell in love with the country, its culture, its people, its history....."

Vietnam´s endless markets and fabrics sparked an unexpected passion for the young couple

Soon, Diego began designing clothes for Laura that reflected his passions and interests.....clothes with a sense of humour!

Chula was born! In spanish, chula means something cool....something different......

By a twist of faith, we were introduced to a talented tailor who was hard of hearing and a non-verbal communicator. unable to speak vietnamese, we found it easier to communicate through sign language. we continued hiring them and quickly grew our workshop

in the next years we continued to grow, not only as a business but as a community.....

first foreign brand to be invited to the vietnam fashion week

Grand Canyon Fashion Show

New York Fashion Show

Fashion show in rome´s Imperial Fora

Laura and diego are awarded the spanish medal of civil merit by the kind of spain for their work in bridging the vietnamese and spanish culture.

Diego passed away, leaving behind a legacy of light, creativity, and kindness.

Chula is now a cultural center, where musicians and artists can showcase their work. it is a meeting place for everyone!