Our Artisans
Chula's unique design and culture has always started with the hands that make them.

Our artisans, with their silent intuition, understood that we dreamed not only of making clothing more beautiful, but making humanity happier, too. Our artisans, with their silent intuition, understood that we dreamed not only of making clothing more beautiful, but making humanity happier, too.
“since 2004 she has made chula what it is today, since 2004 she has made chula what it is today”Discover our commitments

Master Artisans
Human values, based in the artisanal world, guide the company in its development.


Inside the Atelier
“She asked him to draw her a skirt. That week he drew a hundred, and not one of them was made to be replaced next season.”Our History

When he founded his House in 1946, Christian Dior brought his dreams to life and transformed fashion with the New Look. Through his creations, he redefined femininity and the image of women: free-spirited, bold and radiant. His visionary spirit continues to inspire generations around the world. From the very beginning, women’s empowerment and independence have been central to Dior’s identity and remain one of the cornerstones of the House’s global social commitment.
Artistic Embroidery
since 2004















